Wednesday, December 22, 2010

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ARE THE THREE FANTASTIC?: SOMETIMES DREAMS AND REALITY ARE RUMORS. MARVEL

In the decade of the nineties was rare for comics, especially in the early years, when it experienced a boom in the latest craze with vendors direct market speculators getting popular cartoons in unbelievable high sales levels.
course, with the increase in overall sales, the collections did not sell very well and were highly discussed was that by that time, the era of "publicity stunt" made its appearance.
The greatest trick that he was in those years was used to franchise SUPERMAN: A morbid MERCHANTABILITY OR DEATH MEDIOCRE ends justify the means?
In the House of Ideas, the trick was applied with all possible effect to the Fantastic Four.
Months after the writer / artist Walt Simonson is outside the collection, it sold enough to stay alive, but did not sell well in the stalls, if the numbers of their percentage of sales did not rise Suddenly, the cartoon was only going to be distributed to specialty stores.
The idea that "the greatest comic in the world" is not sold at newsstands, pharmacies and small businesses was very burdensome to the editor in chief of Marvel, Tom DeFalco, who also wrote the comic in question, so he started to deal with a series of dramatic tricks to boost sales of the collection.
He gave special covers, were sometimes embossed or holograms.
The "new" Fantastic 4 (Hulk, Spiderman, Ghost Rider and Wolverine), who had been quite popular in a series published two years ago in the library (three issues sold very well) made a return (to promote DEFENDERS also SECRETS .)
DeFalco knew that with this kind of provocation, sales would rise in FANTASTIC FOUR.
That would lead to continued shocking events.
The Art of Paul Ryan gave an air to the stories of "perfect technology" needed DeFalco in his writings and on several occasions managed to capture a little of the spirit "cosmic Kirby" which is the basis of the adventures of the Fab Four.
When rumors began circulating that DeFalco was going to kill a member of the Fab Four and that would become "The Fantastic Three," came another rumor that said, it was said that DeFalco was planning to cancel and relaunch FANTASTIC FOUR cartoon renovated with a number one calling FANTASTIC FORCE, as with THE NEW MUTANT that relaunched as X-Force was a best-selling product.
This reminded many readers, the slight pressure by a group of Marvel fans to change the title to 5 fantastic when Jen Walters / Woman Hulk became very popular in the group when John Byrne was the writer / artist .
The rumor about a team member who "die" became a reality in 1.993 when Mr. Fantastic "died" along with Dr. Doom in the number 381.
Until then, it's "Fantastic Forces" was just a false rumor, but DeFalco and his right hand, the writer / Editor Mark Gruenwald, noted that this rumor also gave support to sales, so they followed the current stakeholders in the "probable" series.
the end of that year, the rumor was mentioned so many times that DeFalco eventually came to realize that there is much interest by all Why not make a comic called POWER FANTASTIC? But it would not be a replacement but a derivative of the Fantastic Four.
soon on the arguments of the "Three Great" began to show the seeds for this new super group was no longer just a talk.
There were delays to get the story, the original creative team (Gregory Wright and Mike Gustovich) withdrew due to creative differences, and 1.994 in September, FANTASTIC FORCE was published with a printed cover with foil.
The new creative team was Tom Brevoort and Mike Kanterovich Bastianoni writers and Dante as the artist.
This collection lasted 18 monthly issues.
As you see, friends, sometimes the false rumors about a new result in the creation story of the same story.
Written by Hector Augusto Sovero GastaƱeta.

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